Cape Union Mart International – Midrand, Gauteng
Permanent Position

The role of a Sales Assistant within the Old Khaki division at Mall of Africa is central to delivering exceptional customer experiences and supporting strong retail performance. As part of the Cape Union Mart International family, this position requires individuals who are passionate about customer service, committed to maintaining high store standards, and dedicated to contributing to a positive, energetic retail environment.

Overview of the Position

Sales Assistants play a crucial front-line role in the retail industry. At Old Khaki, they assist customers, support store operations, uphold brand standards, and contribute directly to overall sales performance. The position is ideal for individuals who enjoy interacting with customers, thrive in dynamic environments, and are passionate about fashion, lifestyle trends, and excellent service delivery.

A Sales Assistant must understand customer needs, communicate effectively, handle transactions accurately, and maintain a professional in-store presence. The role offers opportunities for learning, career development, and engagement within one of South Africa’s most recognised retail groups.

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Duties and Responsibilities

The responsibilities of a Sales Assistant are both customer-facing and operational. These tasks ensure the store is functional, visually appealing, and aligned with brand identity.

1. Customer Experience and Selling

Delivering exceptional customer service is a core expectation. Tasks include:

Exceeding customer expectations by using proven selling techniques and product knowledge.
Building rapport, listening to customer needs, and offering personalised product recommendations.
Providing friendly, helpful, and professional assistance to all customers.
Establishing long-term customer relationships by offering consistent, reliable service.
Reporting customer compliments, complaints, and feedback to management to help improve service and customer satisfaction.

A Sales Assistant must create an inviting atmosphere and contribute to the brand’s reputation for excellent customer engagement.

2. Sales Achievement and Target Delivery

Achieving sales targets is a key measure of success. Responsibilities include:

Ensuring individual sales targets are met consistently.
Identifying opportunities to increase turnover through cross-selling, upselling, and highlighting promotional items.
Taking ownership of personal performance and actively contributing to team results.
Understanding the store’s sales goals and aligning daily activities to support them.

A strong sales focus helps the store reach revenue targets and creates opportunities for career advancement.

3. Stock Loss Prevention and Compliance

Sales Assistants play an important role in safeguarding company assets:

Adhering to stock loss control processes and maintaining vigilance on the sales floor.
Ensuring that all outgoing stock, items, or merchandise are correctly scanned and paid for.
Following store procedures for stock handling, replenishment, transfers, and returns.
Reporting any suspicious activity or discrepancies to management.

Loss control supports the financial health of the store and contributes to a secure working environment.

4. Housekeeping and Visual Merchandising

A well-presented store enhances the customer shopping experience:

Maintaining cleanliness, organisation, and visual appeal of the store at all times.
Upholding Old Khaki’s visual merchandising standards according to brand guidelines.
Ensuring displays, mannequins, and product layouts are attractive and aligned with seasonal trends.
Identifying opportunities to improve product presentation to increase sales.

A visually appealing store attracts customers and supports the overall brand image.

5. Transaction Processing and Point-of-Sale Accuracy

Sales Assistants are responsible for handling transactions efficiently and accurately:

Processing purchases, receiving payments, and verifying all payment methods, including cash, cards, vouchers, coupons, and loyalty transactions.
Following correct procedures for returns, exchanges, and refunds.
Ensuring accuracy during every transaction to avoid discrepancies.
Completing loyalty card processes, including those of partnered loyalty programmes.

Efficient transaction handling ensures positive customer interactions and reduces financial errors.

6. Customer Queries and Problem Resolution

Customers rely on Sales Assistants for information and assistance:

Addressing customer stock queries promptly and professionally.
Providing accurate product information and referring customers to the correct departments or team members when needed.
Ensuring all customer issues are resolved in a satisfactory and timely manner.

Strong problem-solving skills contribute to customer loyalty and store credibility.

Behavioural Competencies

To excel in this position, a Sales Assistant must possess several personal attributes and behavioural strengths. These include:

Honesty and Integrity

Demonstrates fairness in all financial interactions.
Protects store assets and adheres to ethical standards.
Takes responsibility for actions and maintains transparency.

Relationship Building

Builds meaningful connections with customers and colleagues.
Displays strong interpersonal communication skills.

Adaptability and Innovation

Adjusts quickly to changes in store operations or trends.
Supports new ideas and contributes creatively to store improvements.

Ownership and Accountability

Takes initiative and shows commitment to achieving goals.
Accepts responsibility for outcomes and works to improve performance.

Problem-Solving Ability

Identifies customer needs and resolves issues effectively.
Thinks critically under pressure and makes sound decisions.

Time Management

Manages tasks efficiently, even during peak trading periods.
Prioritises responsibilities to maintain smooth store operations.

Customer Service Excellence

Delivers consistent, high-quality service.
Understands the importance of customer satisfaction and loyalty.

Minimum Requirements

To be eligible for this Sales Assistant role, applicants must meet the following requirements:

Essential Requirements

Matric certificate or equivalent qualification.
Up to six months of retail experience.
Ability to communicate clearly and effectively.
Willingness to work retail trading hours, including weekends and public holidays.
Strong customer service orientation.

Special Conditions of Employment

Clear credit record.
Clear criminal record.
South African citizenship.
Physical ability to work on the sales floor for extended periods.

Advantageous Skills and Experience

One or more years of retail experience.
Knowledge of current fashion trends or outdoor lifestyle trends, depending on the brand.
Microsoft Office and computer proficiency.
Strong verbal communication skills.

Conclusion

The Sales Assistant position at Old Khaki in Mall of Africa is ideal for individuals who are passionate about customer service, fashion, and retail excellence. This role provides the opportunity to work in a vibrant environment where teamwork, innovation, and customer satisfaction are highly valued. With clear responsibilities, growth opportunities, and exposure to a leading retail group, this position is both challenging and rewarding