The Unemployed Learner Visual Merchandiser Learnership presents an excellent opportunity for young South Africans who are looking to build a career in sales, marketing, and retail operations. This structured programme is designed to equip learners with both theoretical knowledge and practical workplace experience, ensuring they are fully prepared for the demands of the modern retail environment.
The learnership runs for a period of 12 months and combines structured learning with hands-on workplace experience. Learners will work closely with experienced professionals, including Sales Team Members and Account Developers, to develop the skills necessary for long-term career growth.
Location: Upington, Northern Cape
Company: Coca-Cola Beverages South Africa
Job Type: Learnership Programme
Monthly Stipend: Approximately R4,500
Purpose of the Learnership Programme
The primary objective of this learnership is to develop skilled individuals who can effectively support sales and merchandising operations. Participants will be trained to understand consumer behavior, implement merchandising standards, and contribute to business growth through improved product visibility and availability.
Learners will also gain exposure to digital tools and systems used in modern retail environments, such as order management platforms and performance tracking systems. This ensures that participants are not only operationally competent but also digitally literate.
Key Learning Outcomes
By the end of the programme, learners will be able to:
- Understand and apply visual merchandising principles
- Execute in-store product displays according to brand standards
- Monitor stock levels and ensure product availability
- Support the sales process through customer interaction and order facilitation
- Analyze customer preferences and adapt merchandising strategies accordingly
- Maintain high standards of product quality and presentation
- Work effectively within a team and communicate professionally
Minimum Requirements
Applicants must meet the following criteria to be considered for the programme:
- Grade 12 (Matric) certificate with Mathematics or Mathematical Literacy (minimum 40%)
- Grade 12 with English and a second language (minimum 40%)
- Must be a South African citizen
- Must be between 18 and 35 years of age
- Must be currently unemployed
- Must not be enrolled in any other learnership or full-time studies
- Must not have previously completed the same learnership programme
- Must have no criminal record
- Must have a clear credit record
- Must consent to background checks including criminal, ID, and qualification verification
- Must be willing to work six days per week
- Must be an Employment Equity candidate
Advantageous Qualifications and Skills
While not mandatory, the following will give applicants a competitive advantage:
- Post-matric qualification in Sales and Marketing
- Valid driver’s license
- Basic understanding of retail or merchandising environments
- Strong interest in customer service and brand promotion
Key Responsibilities and Duties
In-Store Execution and Merchandising
Learners will be responsible for executing daily merchandising tasks across assigned retail outlets. This includes:
- Implementing product displays according to company guidelines
- Ensuring shelves are well-stocked and visually appealing
- Rotating stock to maintain freshness and quality
- Monitoring product visibility and availability
Customer Engagement and Support
A significant part of the role involves interacting with customers and supporting their needs:
- Assisting customers with product information
- Supporting order placement processes
- Promoting products and ongoing campaigns
- Building positive relationships with retail partners
Sales Support Activities
Learners will work closely with the sales team to support business growth:
- Following daily call schedules
- Assisting with promotional campaigns
- Collecting and reporting market feedback
- Supporting the implementation of sales strategies
Data Collection and Reporting
Learners will be required to track and report on various performance indicators:
- Completing surveys and performance checklists
- Monitoring execution scorecards
- Reporting stock issues or discrepancies
- Providing feedback to supervisors
Skills Development and Competencies
This learnership focuses on building both technical and soft skills that are essential in the workplace:
- Communication skills (verbal and written)
- Customer service orientation
- Time management and organization
- Attention to detail
- Problem-solving ability
- Team collaboration
- Adaptability and willingness to learn
Work Environment and Conditions
Learners will be required to work in a fast-paced retail environment, often visiting multiple stores within a designated area. The role may involve standing for extended periods, traveling between locations, and working weekends.
The ability to remain professional, organized, and customer-focused under pressure is essential for success in this role.
Required Documents for Application
Applicants must prepare and submit the following documents:
- Detailed and updated Curriculum Vitae (CV)
- Certified copy of Matric certificate
- Certified copy of any additional qualifications
- Copy of driver’s license (if available)
Incomplete applications may not be considered, so it is important to ensure that all required documents are included.
Career Growth Opportunities
Upon successful completion of the learnership, candidates will have gained valuable experience that can open doors to various career paths within the retail and sales industry. Potential opportunities include:
- Sales Representative
- Merchandiser
- Account Developer
- Retail Supervisor
- Marketing Assistant
The skills acquired during the programme are transferable and can be applied across multiple industries, making this a strong foundation for long-term career development.
Importance of Visual Merchandising in Retail
Visual merchandising is a key driver of sales performance. It involves the strategic presentation of products to attract customers and encourage purchases. Effective merchandising enhances the shopping experience, increases product visibility, and supports brand identity.
In today’s competitive retail environment, businesses rely heavily on skilled merchandisers to maintain high standards and ensure consistency across all outlets. This learnership provides the necessary training to excel in this critical function.
Tips for a Successful Application
To improve your chances of being selected, consider the following tips:
- Ensure your CV is clear, professional, and up to date
- Highlight any relevant experience or skills
- Double-check that all required documents are included
- Prepare for assessments and interviews
- Demonstrate a strong willingness to learn and grow
